How do our everyday purchases affect our health?
In his contribution to the HEAP symposium highlights series, Frederik Trier Møller, leader of HEAP’s Consumer Cohort, outlines how Consumer Purchase Data (CPD) from loyalty programs and digital receipts can be used to assess the effect of consumer products on our health.
He introduces the GDPR-compliant, secure, encrypted web application developed by HEAP researchers with consent from participants. The application retrieves consumer data from three of the five largest retail chains in Denmark.