Consumer Purchase Data (CPD) from Loyalty programs and digital receipts are emerging as a promising route to assessing the effect of everyday products on our health.

Could this “consumer purchase data exposome” lead to novel insights into our lifestyle’s impact on health and disease, and provide a basis for future prevention?

In September 2023, HEAP partner Statens Serum Institut hosted the “First International Consumer Purchase Data Symposium”, bringing experts from Finland, the USA, and the UK together with HEAP researchers to explore the challenges and opportunities of this fast-evolving area of exposome research.

In his keynote presentation, Frederik Trier Moller presents an overview of the field, and a preview of Statens Serum Institut’s GDPR-compliant, secure, encrypted web application that enables consumers to consent to share their consumer data with researchers

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